Starting a small art business is never easy. Between start-up fees, art supply costs, and many unforeseen expenses, it can seem impossible to have enough funds to invest in the growth of your brand outreach. While starting an art business can be expensive, growing your brand and spreading your work doesn’t have to be. In this blog post, we will talk about 3 simple ways for you to drive in customers and grow your art business.
Create a Stellar Website
Thankfully, many website hosting services allow you to make your own website for free. Oftentimes, artists upgrade their websites to a full membership once their business gets on a roll, so don’t feel like you need to commit to a full domain right away. Stick to minimalistic designs, and design your site for easy sales and checkout. Put a big emphasis on your artistic style, incorporating stylistic elements into the site’s branding.
Even though there are over 107 million hosted domains in America alone, your artistic take on a website is sure to stand out from the crowd. Since you’re an artist, chances are that you will have no trouble creating a dazzling site for your work, and subsequently gain a following and some sales. Be sure to share the link on your business cards and social media accounts.
Partner With Local Businesses
The biggest step to selling your work is simply getting people to see it. In 2022, several new small businesses are opening up around America, so get out into your community and see which new places you could potentially partner with. Small coffee shops, lounges, and music venues often love to feature local artists, either by putting your work up on their walls for a seasonal show or commissioning a personal piece just for them. It always pays to be known in your community, so keep your eyes peeled for calls for artists and local gallery openings as well.
Boost Your Social Media Presence
In 2022, nothing is more important for a new business than a social media presence. In the art world especially, it is crucial that you not only have an online portfolio, but also an active Instagram feed showcasing your art. Instagram, Facebook, and Twitter are all free-to-use platforms, so make the best of them by creating your own space in the artist community. For quick growth, you can ask for features on large pages, or do art trades with creators you admire.
All in all, growing your art business takes more than good art. You need to connect with the online art community, your local businesses, and online buyers. While the future is unpredictable, one thing is for sure. Your existing community is an incredibly valuable asset for you, so create connections wherever you go to watch your art business flourish.
